There are a growing number of group buying websites on the Internet and due to their growing popularity and success, it could be said that this trend is set to continue. Well-established sites such as Groupon and Mycitydeal lead the way offering a multitude of time-limited deals on entertainment and services from both local and national companies.

So why is this? Cheaper prices, the ability to make quick price comparisons and the convenience of online shopping means increasing numbers of shoppers are being lured away from the high street to shop online. Group deals are specifically attractive as it combines social media with online shopping.

According to the latest quarterly survey from IMRG and The British Population Survey the use of social media has increased fourfold in the last two years. The survey entitled ‘Internet Access and Online Shopping in Britain’ goes on to say that more than half of the UK population now goes online at least once a day. The IMRG also reported that online shopping sales continue to grow with a healthy increase up 25% year on year at £4.4 billion.

Shoppers simply can’t resist a good bargain, and combining groupbuying with social media is introducing a whole new way of shopping.

Dotmaison has just launched Dotmaison Groupbuy – providing you our customers with an amazing new way to shop through your favourite website. Throughout the month of November we will be offering weekly 50% off deals on Orla Kiely bedding.

Novembers First Deal: 50% off Orla Kiely’s Multi Stem Print Bedding
Bold, retro and fabulous, Orla Kiely’s signature Multi Stem print is available to all in this fantastic bed linen collection. Made from 100% cotton percale, the Multi Stem print collection is available in single, double, kingsize and super kingsize duvet covers. Pairs of standard and oxford pillowcases are sold separately. A great way to brighten up any bedroom, this collection comes complete with a fantastic Orla Kiely presentation gift box.

October 20th, 2010

Posted In: Social Shopping

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