The alluring style and shape of crystals were at the heart of this recent pop-up store in a Singaporean shopping centre. Created by the interior designers Asylum Creative for the Swiss watch brand Hublot, the store ran for 10 days earlier this year.
It comprised over 35,000 perfectly formed crystal shapes made of paper suspended on fishing wire to form a pavilion in the shopping centre’s main section. As the lead designer Cara Ang explains: “Being a pop-up store, we liked the idea that it was momentary. We wanted to create the effect of crystals that are falling but captured in a single moment.”
For more on Asylum Creative check out their site.
Robert Monk November 21st, 2013